FIFA consider selling a World Cup stake to private investors

FIFA is considering a landmark proposal to bring private investment into its flagship competitions, according to the Times.

President Gianni Infantino is leading a plan to establish a new company to oversee its biggest tournaments, including the FIFA World Cup and Club World Cup.

FIFA would retain majority control, while private investors would acquire a minority stake worth several billion dollars.

The governing body confirmed it is reviewing the proposal and said a consultation process with its 211 member associations will begin before any decision is made.

Thrive Capital is expected to be one of the leading investors. The investment firm was founded by Joshua Kushner, an in-law to the president of the United States, Donald Trump.

Infantino’s increasingly entangled relationship with Trump has raised eyebrows, and this latest proposal will once again be traced back to this union.

FIFA also confirmed that JP Morgan is acting as its financial adviser throughout the process.

Individuals with links to the Trump administration have been consulted during discussions. However, Kushner is not believed to be involved as an investor.

Under the reported blueprint, every FIFA member association would also receive a stake in the new company, potentially valued at around $20 million (£15 million).

Associations would be free to retain their shares or sell them to generate additional revenue, a move that could help secure widespread backing for the proposal.

FIFA insists any final decision will rest with its Congress and Council.

In a statement, the organisation said it is seeking innovative projects capable of unlocking further commercial growth following the success of the expanded 2026 World Cup.

FIFA added that any new subsidiary would remain under its control, with outside investors holding only a minority interest.

However, the proposals have already received fierce criticism across European football.

UEFA warned that football’s governance should never become a commercial asset, arguing the game’s soul should not be sold to investors.

Concerns have also been raised that private ownership could encourage further expansion of FIFA competitions or even increase the frequency of the World Cup in pursuit of more revenue.

The men’s tournament has already grown from 32 to 48 teams, while FIFA has previously indicated it would consider proposals for a 64-team competition.

Infantino could eventually take on a leadership role within the new company after his expected final presidential term ends in 2031.

FIFA denied that any future position for its president has been discussed, insisting the current focus remains on evaluating the proposal before presenting it to member associations.

If the plan receives approval, it would be one of the most significant commercial changes in football governance.