Manchester United are closing in on a major new commercial agreement, with the club in advanced talks with Betway over a lucrative training kit sponsorship deal from next season.
The proposed agreement would result in the betting company’s logo appearing on United’s training wear and across official media content released from Carrington.
Talks between both parties have been progressing for months, with club executives now hopeful of finalising a multi-year arrangement in the near future.
United have been without a dedicated training kit sponsor since their partnership with Tezos expired in June 2025.
That previous agreement reportedly earned the club around £24 million annually, and United deliberately resisted rushing into a replacement deal at a price below their expected valuation.
The wait now appears set to pay off, with the proposed Betway partnership expected to rank among the most valuable training kit sponsorships in football.
Sources close to the negotiations believe the agreement could exceed £18 million per year, underscoring the club’s continued commercial strength despite mixed fortunes on the pitch in recent seasons.
United have held discussions with several companies over the last 12 months before narrowing their focus towards Betway.
The club reportedly considered both financial value and long-term commercial compatibility before advancing negotiations.
Betway already has extensive ties to English football and is one of the most recognisable betting brands associated with the Premier League.
The company previously sponsored West Ham United’s match shirts and has also secured commercial partnerships with clubs including Manchester City, Arsenal and Brighton & Hove Albion.
The move comes at a significant time for gambling sponsorships across English football.
Premier League clubs previously voted to remove betting companies from the front of matchday shirts from the start of the 2026-27 season.
That upcoming restriction has led many gambling firms to pursue alternative commercial opportunities such as training kit branding and regional partnerships.
United’s commercial department has remained active on several fronts in recent months as the club continue attempts to maximise revenue streams.
Discussions over a new sleeve sponsor are also ongoing ahead of the expiry of the current agreement with DXC Technology.
Champions League qualification has strengthened United’s negotiating position during recent talks with sponsors.
Club executives reportedly feel vindicated for waiting rather than accepting lower offers during the past year.
If completed, the Betway agreement would represent another major commercial deal under the current structure involving co-owner Sir Jim Ratcliffe and the Glazer family.
The agreement would also underscore how valuable United’s global reach remains despite ongoing uncertainty over on-pitch performances.
