Premier League broadcasts will feature several new in-game innovations from next season, including live touchline interviews with substituted players.
The move is part of a broader effort to bring fans closer to the action and give broadcasters more access under the league’s new £6.7 billion domestic television deal.
Camera operators will also be permitted to step briefly onto the pitch during goal celebrations, capturing close-up footage with Steadicams.
This type of coverage has long been standard in American sports such as the NFL, but this marks a new step in Premier League broadcasting.
Dressing room access will be granted on a limited basis. While cameras will not be allowed in when managers are delivering team talks, select footage will be permitted, mainly before or after matches.
The Premier League is keen to offer greater value to rights-holders in a media landscape where traditional packages are facing increased pressure.
Broadcasters such as Sky Sports and TNT Sports will be entitled to new levels of access as part of their record-breaking four-year deal, which begins next season.
Some of the innovations, including post-substitution interviews, were tested last season.
For instance, Bournemouth’s Marcus Tavernier spoke pitchside with Sky Sports after being taken off during a 3-1 win over Southampton in October.
While the changes are being welcomed by networks, they are not expected to be used uniformly across all matches.
The Premier League has asked clubs to implement them for at least two home fixtures each, but the level of access may vary depending on individual cooperation.
Managers at some top clubs are reportedly cautious. Arsenal and Manchester City, who already manage their own behind-the-scenes content, are wary of overlapping commitments and contractual conflicts.
However, the league views the additions as crucial for maintaining its global broadcast appeal.
Although the new package includes 70 more live matches per season, the per-game value has decreased from £10.19 million in previous cycles to approximately £6.2m.
With competition intensifying from American sports coverage models, the Premier League is adapting to ensure it continues to set the global standard for football broadcasting.
