A22 Sports, the company responsible for managing and promoting the European Super League (ESL), claims most fans support the proposed competition.
They commissioned a survey which claims 72% of supporters back the ESL – a figure that many other people in the sport will dispute.
“The study conducted by Opinionway for A22 Sports shows broad backing across all age groups,” A22 announced on Twitter.
The 72% figure is curious, and it is clear that A22 is just desperate to promote its product in the face of the widespread condemnation of the ESL.
This claim is nothing more than desperate marketing. It reeks of utter claptrap and the stench gets even stronger upon closer analysis.
Most fans still remember the fierce and fiery resistance the ESL faced when it was first proposed.
Online outrage, widespread protests and a unified fan voice against the competition contradicted the results of A22’s survey.
The study was conducted by a firm they partnered with, and it reeks of confirmation bias. It bears similarities to a student grading their own homework.
This ‘result’ is a painfully obvious attempt to manipulate public opinion and is an insult to the intelligence of football fans.
The European Court of Justice’s recent decision to allow the ESL to operate gave it a new lease of life, but it did little to win back genuine fan support.
Clubs are still wary of joining the ESL. They know the potential backlash that awaits them from the very communities that sustain them.
Self-serving surveys cannot rewrite the narrative. The ESL is a rejected product and desperate promotion tactics will not change that.
