Chelsea have agreed a sleeve partnership with fast-rising cryptocurrency exchange BingX for the rest of the season.
BingX has also secured an even bigger role next season, taking centre stage on the front of Chelsea’s training kit.
While the financial details are under wraps, this deal represents a significant win for both parties.
Chelsea have secured much-needed sponsorship in a post-pandemic world, while BingX taps into the massive global fanbase of one of the biggest clubs in the world.
BingX is just one piece of the Blues’ evolving sponsorship puzzle. Their current front-of-shirt sponsor, Infinite Athlete, is holding down that prime real estate for the rest of the season before moving to the training kit sleeve next year.
The big question remains – who will fill the coveted front-of-shirt spot in 2024/25? Saudi Arabia state airline Riyadh Air has been touted as a possible option, hinting at a potentially record-breaking deal.
This BingX deal marks a significant turn for Chelsea after a turbulent sponsorship saga this season.
The Blues entered the campaign without a front-of-shirt sponsor after their deal with Three UK ended and they were unable to secure a replacement.
This move into the crypto world echoes a growing trend in football, with numerous clubs partnering with cryptocurrency exchanges and platforms.
The BingX deal brings much-needed stability and additional revenue to Chelsea – a welcome boost as they chase silverware on multiple fronts.
The Blues are hoping for a massive injection of funds, especially after spending over £1 billion in the transfer market since the arrival of the Todd Boehly-Clearlake Capital Consortium.
Securing major sponsorship deals will help cushion the potential Financial Fair Play (FFP) issues they may face.
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