Premier League authorities have officially given the green light for Infinite Athlete to become the new front-of-shirt sponsor of Chelsea, per the Telegraph.
The multi-million-pound deal, reportedly valued at £40 million, marks a significant milestone in the club’s quest for a lucrative front-of-shirt partnership.
The agreement was not finalised in time for Chelsea’s League Cup clash against Brighton & Hove Albion tomorrow.
However, fans can anticipate the Infinite Athlete logo gracing Chelsea’s 23/24 kits in their upcoming Premier League game against Fulham on Monday.
The club embarked on the current Premier League season without a shirt sponsor after their previous partnership with Three ended this summer.
Chelsea’s journey to secure a new sponsor has been fraught with challenges, including a thwarted proposal with Paramount and stalled negotiations with Stake.
However, Infinite Athlete has emerged victorious, clinching the exclusive rights to feature their logo on Chelsea’s iconic blue jerseys.
Infinite Athlete’s rise to prominence in the sports industry has been remarkable.
Their offerings range from affordable player data solutions that benefit clubs to immersive fan experiences through multi-angle game viewing.
Their track record of success includes partnerships with the NFL and the US Collegiate Pac-12 Conference.
With their innovative and forward-thinking approach to sports technology and fan engagement, Chelsea fans can look forward to a dynamic partnership that transcends the traditional boundaries of shirt sponsorship.
The introduction of Infinite Athlete’s logo on the Chelsea jersey is not only a significant financial boost for the club, but the collaboration also promises to improve the fan experience.
All eyes will be on Chelsea to witness the debut of the Infinite Athlete logo on their shirts, marking the beginning of an exciting new era for the club.
