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ITV seals four-year broadcast deal for England matches

ITV has successfully regained the rights to show the England men’s national football team’s matches, according to the Daily Mail

This landmark achievement comes after Channel 4’s tenure. The four-year deal will take effect once Channel 4’s agreement expires in 2024.

TV will assume broadcasting responsibilities for all England men’s matches outside major tournaments, re-establishing its connection with the national team. 

This move marks a significant shift, as Channel 4 had previously held the rights for Nations League and qualifiers up to the forthcoming European Championship.

ITV will share their rights with the BBC for the upcoming European Championship before their independent broadcasting venture. 

This development is being met with widespread acclaim from ITV executives, coinciding with their ongoing coverage of the Rugby World Cup in France.

The resurgence of ITV as the primary broadcaster for England men’s football is expected to bring increased exposure to the national team, the Football Association (FA), and its various commercial partners. 

The move is poised to create more opportunities for fans to connect with the team and for brands to engage with a broader audience.

ITV will again play a pivotal role in bringing the passion and excitement of England men’s football to households across the nation.

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