Manchester City striker Erling Brait Haaland has become the latest ambassador for PRIME Hydration – the beverage line founded by Logan Paul and KSI.
Haaland shared the post on his Instagram page to announce the deal.
Paul, KSI and Haaland each boast athletic prowess and collectively command the attention of a youthful fanbase that embraces the intersections of sports and entertainment.
This alliance forms another link in a growing chain of successful affiliations for the hydration brand.
PRIME became the official drink partner of Premier League club Arsenal last year and partnered with UFC champions Alex Volkanovski and Israel Adesanya this summer.
KSI and Paul have shown keen interest in combat sports and solidified their presence with the deal.
Paul and KSI will appear on ‘Prime Card’ – an influencer boxing extravaganza.
However, the series of partnerships did not stop there. July saw PRIME become Barcelona’s official hydration partner.
PRIME turned heads again soon after, entering into a partnership with Bundesliga champions Bayern Munich.
Haaland joined Man City last season from Borussia Dortmund and had an incredible campaign for the Cityzens.
The Norwegian striker spearheaded them to the Premier League title with 36 goals, finishing as the top scorer.
He was also the top scorer in the Champions League as they won the title by beating Inter Milan in the final.
Man City also won the FA Cup to complete a treble, marking Haaland as one of the favourites for this year’s UEFA Men’s Player of the Year award and the Ballon d’Or title.
