Global sports brand Puma joyfully unveiled the new AC Milan away kit for the upcoming 2023/24 season on Thursday.
The Rossoneri introduced the white away kit in 1910, and it has since become an integral part of the club’s identity, earning the nickname ‘The Lucky One’.
Six of the San Siro club’s seven Champions League titles have seen them wear the white jersey in the grand final, hence the aptly-named epithet.
Stefano Pioli’s side sealed their first Serie A triumph in over a decade in 2021/22, courtesy of a 3-0 thumping of Sassuolo on the road, again donning the white shirt.
Puma and Milan have showcased a chic and sophisticated reinterpretation of the renowned away jersey for the upcoming campaign.
Drawing inspiration from the distinctive elements of the Rossoneri crest, the design forms a captivating all-over pattern that pays homage to the fashion houses of Milan and traditional fashion motifs.
The result is a seamless fusion that marries the club’s illustrious football heritage with the refined and understated elegance synonymous with the city celebrated as a global fashion capital.
Engineered with the Ultraweave fabric, the authentic jersey features cutting-edge technology designed for peak performance and comfort on the field.
It uses dryCELL technology intended to keep the players free from sweat during intense matches.
To celebrate the new kit launch with an exclusive fashion event in Los Angeles during the Rossoneri’s United States pre-season tour.
The debut of the new away kit will take place at The Rose Bowl Stadium in Pasadena on July 23 when Milan take on Real Madrid as part of the Soccer Champions Tour 2023.
Marquee summer signing Christian Pulisic was among the standout promoters of the new design and had a chance to express his enthusiasm for joining the club from Chelsea.
“I am so excited to have joined a club as historic and iconic as AC Milan,” he told the club’s website.
“I am also very happy that we will be touring the United States for pre-season where I get to wear the amazing new kit.
“The fans will love this kit – it looks great on pitch and in the stands. AC Milan is an incredibly successful club and the iconic Rossoneri’s white kit has become a symbol of those successes over the years.
“As players, we feel an extra surge of confidence knowing that we carry the legacy of AC Milan’s rich heritage with us.”
