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Newcastle announce new shirt sponsorship deal with Sela

Newcastle United have announced a new shirt sponsorship deal with the leading Saudi Arabian events company Sela. 

Chinese gambling firm Fun88 were their previous shirt sponsor who agreed to a £6.5 million per year deal in 2017. 

However, the Magpies have now partnered with Sela, signing a multi-year deal worth around £25m per season. 

This will see the club move up to seventh in the Premier League for the most lucrative shirt sponsorship deals. 

Newcastle’s CEO Darren Eales said: “We are delighted to welcome Sela as our new front-of-shirt partner.

“This partnership follows a highly competitive commercial process and we believe we have found the perfect front-of-shirt partner to support us in reaching our objectives on and off the pitch. 

“We team up at an exciting time in the history of both organisations, given both share an ambitious vision to expand their brands globally. 

“Fan engagement is central to what we do at Newcastle United, and, in Sela, we are partnering with an organisation with shared interests that has delivered incredible events and experiences to millions of people over many years. 

“Closer to home, we will work closely on the design and operation of a new fan zone area at St. James’ Park, taking inspiration from Sela’s incredible properties elsewhere.” 

Newcastle enjoyed a spectacular 2022-23 campaign, finishing fourth in the Premier League to secure Champions League football for the first time in 20 years. 

Under manager Eddie Howe, the Magpies also came very close to ending their trophy drought by making it to League Cup final. However, they were beaten 2-0 by Manchester United.  

The new shirt sponsorship deal will be a significant financial boost for Newcastle, who are set to play in Europe next term. 

The upcoming transfer window is expected to be a busy affair for the Tyneside club as they look to bolster their ranks for the 2023-24 season. 

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