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Tottenham negotiating with experts to use data model to revamp transfer strategy

Tottenham Hotspur chairman Daniel Levy has held talks with experts over the development of a data-driven model for the club’s recruitment process, according to The Telegraph.

The 61-year-old English businessman aims to bring about a significant transformation at the club through data. 

However, Tottenham remain tight-lipped about the discussions, with the details and individuals involved kept under wraps.

The data-driven model mirrors the successful approach adopted by Brighton & Hove Albion and Brentford.

Both Tony Bloom and Matthew Benham, owners of Brighton and Brentford, have demonstrated the effective utilisation of data within the industry. 

Levy engaged in discussions with individuals from similar backgrounds who have successfully applied data analysis in various fields.

He travelled to the United States, potentially related to these data discussions. It coincided with his absence during Tottenham’s defeat to Aston Villa

However, it remains uncertain if the trip was for securing additional investment.

Tottenham have squandered significant amounts in the transfer market in recent years. This wastefulness has prompted Levy to acknowledge the need for improved recruitment. 

As part of a planned overhaul across several departments, the club hired Scott Munn as their Chief Football Officer.

Data and analytics will undergo substantial changes and investments. It is an area Levy had previously refused to prioritise, questioning its value.

Witnessing the accomplishments of clubs like Brighton and Brentford seems to have influenced Levy’s view.

The discussions have primarily focused on analysing and evaluating standout performers from smaller leagues. 

With Tottenham’s failure to qualify for the Champions League and the challenges of competing financially with Manchester City, Chelsea, Newcastle United and Manchester United, maximising transfer market value has become imperative.

Levy wants to appoint a new sporting director who will be tasked with using data to inform decisions regarding player acquisitions and sales.

Data will also play a part in Tottenham’s decision over their next permanent manager.

The candidate’s willingness to collaborate with data-driven approaches will influence Tottenham’s decision.

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