Tottenham Hotspur Stadium’s lack of naming sponsor raising eyebrows

Tottenham Hotspur are yet to find a name sponsor for their stadium, which is raising eyebrows, reports the Daily Mail.

The north London club moved to their new ground in 2019 and are yet to find a naming rights deal.

Spurs appointed Todd Kline as chief commercial officer in 2021 for that purpose.

He was with NFL’s Miami Dolphins and reportedly helped them bag an 18-year naming rights deal worth around £180 million for their stadium.

Tottenham were hoping Kline would help them replicate such.

However, the American has struggled to get it done and also appears to divide opinion.

Some of the club’s long-serving staff have left the commercial department since Kline’s arrival.

Things are not going as planned and Tottenham’s finances have been hit.

Spurs lost £61m before tax last term despite seeing an increase in revenue from £361m in 2020-21 to £443m.

They exceeded £100m for the first time in matchday income, earning £106m in ticket sales.

The highest they ever made in ticket sales while at White Hart Lane was around £35m.

They borrowed £1 billion to fund the construction of the stadium and currently have a net debt of £952m.

Tottenham chairman Daniel Levy was reportedly holding out for a naming rights deal worth around £25m per annum for 15 years back before COVID-19 struck in 2020.

It would have seen the club seal a deal worth £375m.

They recently appointed Hemen Tseayo as their strategic development director.

The former Manchester United chief strategy officer could join forces with Kline as the search for a naming sponsor continues.

Considering that Barcelona got around £210m from Spotify after selling Camp Nou’s naming rights for 15 years, Spurs may have to lower their demands to get a sponsor.