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EFL television rights set to double to over £200m per year

The television rights of the English Football League (EFL) will likely double in value to over £200 million a year, according to the Daily Mail.

The EFL will send an invitation to tender (ITT) to broadcasters next week.

There has reportedly been much interest from broadcasters since the process of selling the rights started in October 2022. 

Streaming giants Viaplay and DAZN are among the contenders, with Sky Sports and BT Sport also vying to secure live matches.

Sky Sports have held the rights to broadcasting EFL matches since 2002, but they will need to up their current £119m per year deal to secure exclusive coverage from 2024. 

The EFL is also considering a hybrid model involving multiple broadcasters. 

The tender document will go out next week, allowing interested parties to purchase every game. It could also end the ongoing Saturday 3.00 pm blackout.

Due to the split deal, different broadcasters may take the cups and league matches.

The EFL is inviting offers that will run for three to five years. They will decide the contract length based on the offerrs they receive.

EFL clubs received information that they could clinch a five-year deal totalling almost £1 billion. This valuation is due to the number of incoming players looking to broadcast live games.

The EFL believes that the demand for live content is increasing. The current Sky deal for 138 games allows only two Championship matches each weekend. There are only a few live broadcasts of League One and Two games. 

The EFL will have to get permission from the FA and UEFA to drop the 3.00 pm blackout in place since the 1960s.

However, the Premier League could oppose the move. They believe that limiting the number of matches broadcast increases the value of their rights.

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