The Premier League has ended their agreement with Hanover Communications, according to The Athletic.
The award-winning communications consultancy and public relations firm previously assisted with a public service brief for the EPL.
Hanover is working on a takeover offer lodged by Sheikh Jassim Bin Hamad Al Thani for Manchester United.
The PR firm issued a press release on Friday night to confirm that the Qataris had submitted a bid for 100% of the club.
The Premier League want to avoid a potential conflict of interest and have quickly moved to terminate their deal with the firm.
Hanover has not been involved in any regulatory work for the EPL. However, the league were wary of suggestions that their actions on the Qatari bid could be affected by the partnership.
The PR firm alerted the EPL to its involvement with Sheikh Jassim’s bid ahead of Friday’s announcement. Both parties decided to cut ties and move on.
The Glazers want to sell Man United before the end of the season and have put the club up for sale since last November.
Bin Hamad Al Thani is the chairman of Qatari bank QIB. The 41-year-old made a debt-free offer to complete a full takeover.
Sir Jim Ratcliffe of INEOS also lodged a bid for the majority ownership of Man United. A late bid from American hedge fund, Elliott, also arrived on Friday night.
However, Paul Singer-owned Elliott only want a partial takeover, offering to provide the financing for another bidder.
The Premier League will conduct their Owners’ and Directors’ Test on the Red Devils’ potential buyers.
They were keen to quickly end ties with Hanover, having once paid for its services.