Chelsea in talks with firms as they eye lucrative new shirt sponsorship

Chelsea have started talks with companies to replace major shirt sponsors Three, reports the Telegraph.

The Blues sealed a three-year deal worth £120 million with the telecommunications giants in 2020.

The contract expires at the end of this season and Chelsea are eyeing a lucrative offer.

Manchester City pocket £67.5m a year from their deal with Etihad. Liverpool’s contract with shirt sponsors Standard Chartered is worth £50m.

The Stamford Bridge club are hoping their next deal will be much closer to, or even better than Man City’s contract.

Chelsea are also in talks with firms about a new shirt sleeve sponsor.

Cryptocurrency firm WhaleFin were forced to end their £20m-a-year agreement with them after less than 12 months.

They ran into economic problems and the Blues are looking for something better. Chelsea want the best companies and brands to align the club with.

Their fans fell out with Three after the company suspended the club’s sponsorship in 2022.

Three wanted their logo taken off the club’s shirts after sanctions were imposed on former owner Roman Abramovich.

However, Chelsea could not do so. Three also asked the club to remove or cover up their branding inside the stadium.

The company’s corporate box was not used due to the sanctions.

Both parties are set to part ways, and a new company will be on the front of Chelsea jerseys from next term.

The Blues have spent around £600m on transfers since Todd Boehly took over in May 2022.

As a result, increasing Chelsea’s commercial revenues are pertinent.

The deal with Three was the joint fourth largest in English football, and the Blues will hope the next deal moves them close to first position.