The tournament is engaging TV audiences worldwide with record-breaking numbers across multiple markets.
In Japan, the Group E match between Japan and Costa Rica on November 27 recorded an average audience of 36.37 million viewers.
These numbers surpassed the audience of their incredible comeback against Germany in their tournament opener by over 10m.
It was 74% higher than the average domestic group stage audience during their 2018 World Cup campaign.
On November 24, 11.14m people in South Korea watched their tournament opener against Uruguay.
This number was a 97% increase in TV audience compared to the average for group stage matches at the World Cup in Brazil in 2014. It was 18% higher than in Russia in 2018.
Four days later, 65% of people watching TV in Spain watched La Roja take on Germany. It was one of the most anticipated games of the World Cup and lived up to its billing. This number exceeded the audience of any group stage game at the 2018 World Cup.
76.6% of people watching TV in the Netherlands saw the Oranje’s 1-1 draw with Ecuador. This number was the highest TV audience in the country in 2022. It was higher than any match during the 2018 World Cup.
France’s match against Denmark aired on TF1. 11.6m viewers watched the game, and the programme audience peaked in the closing minutes.
14.56m watched Kylian Mbappe score his late winner. This number is the highest peak of the tournament in France so far. It beat the 14m viewers recorded during Les Bleus’ opening match against Australia.
On November 28, during Portugal’s game against Uruguay, the nation recorded the highest TV audience in Portugal for a FIFA World Cup match ever.
5.35m viewers tuned in to see at least one minute of coverage as they progressed to the round of 16. Over 80% of the Portuguese TV landscape has watched at least one minute of the World Cup.
The English-language coverage of the United States’ game against England on November 25 is the most-watched men’s football match on American television ever.
It recorded a peak audience of 19.65m viewers on FOX. NBC-Universal’s Spanish-language coverage of the game on Telemundo was the second-most watched FIFA World Cup group stage match featuring a US team in Spanish-language history.
The following day, Argentina faced Mexico in a crucial Group C tie. The Telemundo broadcast in the US was the most-watched FIFA World Cup group stage match in Spanish-language history in the country. It was also the second-largest of any stage ever. In Mexico, the game garnered 20.96m viewers.
The average audience for the Albicelestes in their match against Mexico was 8.48m in Argentina. It took a TV audience share of 81.3%.
The programme audience was the highest of the tournament so far in the South American nation. It was 5% higher than in the first match against Saudi Arabia.
It was also higher than the average audience for their group-stage games during the FIFA World Cup 2018.
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