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Manchester United or Liverpool: Which club is more appealing to buyers?

Manchester United and Liverpool are two of the biggest clubs in the world. They are also each other’s biggest rivals and hate nothing more than losing to the other team. 

Both Premier League clubs are available on the market, with the Glazers and Fenway Sports Group reportedly open to selling them.

United fans have been unhappy with their owners for a long time and would be delighted if there is a change. Meanwhile, Liverpool supporters have praised FSG for their impressive work, but they wouldn’t be against a change either. 

We assess which of the two clubs is likely to be more appealing to potential buyers.    

Infrastructure

For potential buyers who don’t want to invest additional money into the club’s infrastructure, Liverpool look far more appealing than United.

The Anfield Road End is being expanded, while the main stand was developed in 2016. The squad and the staff have also moved from Melwood to Kirkby. 

By contrast, the state of Old Trafford is anything but perfect. Cristiano Ronaldo, who has now departed the club, criticised the state of the stadium which hasn’t seen much improvement in recent years. 


Squad 

Liverpool’s squad boasts some of the biggest stars in the world. But we must consider that it is an ageing squad, with many of their players over the age of 30. 

United spent heavily in the summer, signing Antony, Casemiro and Lisandro Martinez. Jadon Sancho, Marcus Rashford and Raphael Varane are other big names currently on the Red Devils’ books, but their total squad value is still lower than Liverpool’s.

Commercial Revenue 

The Red Devils have always been regarded as a commercial giant. And although they have taken a hit commercially due to their failure on the pitch, United are still ahead of their rivals in terms of revenue. 

The Manchester giants boast a global fanbase of more than 1.1 billion. They also have 50 percent more social media followers than Liverpool.

Asking Price 

Fenway Sports Group (FSG) bought the Merseyside club for £300 million in 2010. Now they are reportedly looking to sell for around £4bn.

The Glazers paid £790m for United in 2005 and now are seeking a mammoth £6-8bn for the club

Considering all the above points, Liverpool offers a more appealing option to potential buyers.

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